Our process - How we deliver PR that gets seen
At Press Priority, our process is built for results. We combine strategic discovery, creative content, targeted distribution, and transparent reporting to help brands and agencies achieve measurable growth through PR and backlinks.
Discovery & Strategy
We start every engagement by getting to know your brand, goals, and target audience. Our team dives deep into your story, unique value, and desired outcomes to craft a tailored PR and backlink strategy.
Through collaborative workshops and research, we identify key messages, media opportunities, and the best channels to maximize your visibility and impact.
The result: a clear, actionable plan for press release distribution, media outreach, and high-impact backlink building.
Included in this phase
- Brand & PR Audit
- Goal Setting
- Audience Research
- Media List Curation
- Backlink Opportunity Analysis
- Strategy Workshop
Content & Campaign Build
Our PR experts and copywriters craft compelling press releases, thought leadership articles, and outreach content. We build targeted media lists and plan a distribution schedule designed for maximum reach and SEO value.
Every campaign is customized to your goals—whether you want to launch a product, announce news, or build long-term authority through backlinks and media coverage.
We keep you in the loop with clear timelines, content drafts, and approval checkpoints.
Press Priority's team made our story stand out and secured coverage in top-tier media. The process was seamless and results-driven.
Distribution, Results & Reporting
We distribute your press release and content to our curated media list, leveraging relationships with journalists, editors, and publishers. Our team monitors coverage, tracks backlinks, and provides real-time analytics on reach and impact.
You receive a comprehensive report detailing placements, backlinks earned, and measurable outcomes. We review results together and iterate for even greater success in future campaigns.
Our commitment: transparent communication, actionable insights, and PR that actually gets seen.
Included in this phase
- Distribution. Targeted outreach to journalists, editors, and publishers in your industry.
- Monitoring & Analytics. Real-time tracking of media coverage, backlinks, and campaign performance.
- Reporting & Optimization. Detailed reports and strategy sessions to maximize your PR ROI.
Our values - PR with purpose, powered by results
We believe in the power of strategic storytelling, measurable outcomes, and lasting media relationships. Our values drive every campaign and partnership.
- Transparency. We keep you informed at every step, with clear communication and honest reporting.
- Impact. Every campaign is designed to deliver real, measurable results—media coverage, backlinks, and brand growth.
- Innovation. We leverage the latest PR tech, analytics, and creative tactics to keep your brand ahead.
- Collaboration. We work as an extension of your team, aligning our strategy with your goals.
- Relationships. Our network of media partners and influencers is your gateway to greater visibility.
- Excellence. We're committed to the highest standards in PR, content, and client service.
Tell us about your project
Our offices
- Seattle
1852 Pinecrest Avenue
Seattle, WA 98122
United States - Copenhagen
1 Carlsberg Gate
1260, København, Denmark