3 PR Strategies That Actually Get Seen in 2024
by Leslie Alexander, Co-Founder / CEO
1. Data-Driven Press Release Distribution
Gone are the days of blasting generic press releases to hundreds of irrelevant outlets. In 2024, successful brands use targeted media lists and analytics to ensure their stories land in front of the right journalists and audiences. Leverage platforms that offer distribution reports and real-time analytics to measure your impact and refine your approach.
Top tip
Use a platform that provides a curated media list and detailed distribution analytics. This ensures your news gets seen by the right people and you can prove ROI to stakeholders.
2. High-Quality Backlink Building
Backlinks remain a cornerstone of SEO and brand authority. The most effective PR teams focus on earning clean, contextual backlinks from reputable publishers—not just quantity, but quality. Collaborate with partners who have established relationships with top outlets and can secure placements that move the SEO needle.
3. White-Label PR for Agencies
Agencies looking to scale client visibility without building an in-house newsroom are turning to white-label PR solutions. These services allow you to offer branded press releases, reports, and analytics dashboards under your own name, while experts handle the backend. It’s the fastest way to deliver high-impact results for your clients and grow your agency’s reputation.
