How to Build High-Impact Backlinks for Your Brand
by Angela Fisher, PR & SEO Specialist
1. Focus on Reputable Publishers
Not all backlinks are created equal. In 2024, Google and other search engines value quality over quantity. Target reputable publishers and industry-relevant websites for your link-building campaigns. A single backlink from a trusted source can outweigh dozens from low-authority sites.
2. Create Newsworthy Content
The best way to earn backlinks is to create content that journalists and bloggers want to reference. This could be original research, expert commentary, or unique insights into your industry. Make your press releases and blog posts valuable resources for others.
3. Build Relationships, Not Just Links
Successful link building is about relationships. Connect with editors, journalists, and influencers in your niche. Offer value, share their work, and collaborate on content. Over time, these relationships will lead to more organic, high-impact backlinks for your brand.
